News sources have announced this month that the X-Men franchise dominated the box office on Memorial Day, reminding Stealth Media Group of the profitability of the holiday blockbuster. Why is it so lucrative?
Timing: An Essential Element to Ensuring High Returns on Film Investments
Ensuring a high return on a film investment demands a specific strategy which includes promotion, market research, production etc. However arguably, the most crucial element to securing a hit at the box office is calibrating the timing. When should your film be released for public viewership?
It’s has been a long held belief of the film industry that the best time to release productions, especially big budget blockbusters that need sustained audience turnout to facilitate high returns, is the holidays. The justification for this is simple; people have more free time and more of an inclination towards leisure activities when they are away from work or school.
An article published by E-Online illustrates this hypothesis, by explaining why movies are released on Christmas Day. The writer explains that "this week in December, since the year 2000, has consistently been the highest-grossing week of the year," and that is because Christmas Day specifically has the highest cinema turnout numbers.
The Transformative Effective of Timing on Film Finance
The E-Online article then goes on to show how a film can massively increase its profit potential, simply by being released on Christmas Day. It uses the example of Hilary Swank film P.S I Love You.
The film was expected to do well and was the typical ‘so-so’ film, which does well because it has the chance to grow on audiences over time. It opened at $6.5 million in its first week, but had grossed $53.7 million by the end of January. This is notable because films that open to $6.5 million dollars in their first week are often fortunate to even gross $20 million in total.
X-Men: A Case Study
With a blockbuster, the transformative effect of the holiday season gives birth to a juggernaut. Yahoo Finance reports that the latest film in the lucrative franchise, X-Men: Days of Future Past: debuted at $91 million gross on its opening weekend. Contrast that with the previous weekend’s highest grossing film, Godzilla, which earned $31.4 million in its second weekend. X-Men is now estimated to have pulled in globally $110 million over four days.
X-Men’s profit margins further illustrate to us here at Stealth Media Group, the power of the holidays in generating higher profit for your film investment. Marry a blockbuster and a holiday and you have a veritable goldmine on your hands.
The film was expected to do well and was the typical ‘so-so’ film, which does well because it has the chance to grow on audiences over time. It opened at $6.5 million in its first week, but had grossed $53.7 million by the end of January. This is notable because films that open to $6.5 million dollars in their first week are often fortunate to even gross $20 million in total.
X-Men: A Case Study
With a blockbuster, the transformative effect of the holiday season gives birth to a juggernaut. Yahoo Finance reports that the latest film in the lucrative franchise, X-Men: Days of Future Past: debuted at $91 million gross on its opening weekend. Contrast that with the previous weekend’s highest grossing film, Godzilla, which earned $31.4 million in its second weekend. X-Men is now estimated to have pulled in globally $110 million over four days.
X-Men’s profit margins further illustrate to us here at Stealth Media Group, the power of the holidays in generating higher profit for your film investment. Marry a blockbuster and a holiday and you have a veritable goldmine on your hands.
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